ADCN Advertising Design Creativity Netherlands 2018 | ||
---|---|---|
Design | Experience | Bronze |
Client: Miele
Product: Miele PowerWash
AGENCY: Buutvrij For Life
PRODUCTION COMPANY: SINCE '88
CONCEPT:
BOUDEWIJN BOSMAN
GLENN VAN DE DOOD
REUBEN ALEXANDER
MAARTEN BOER
TAGS: EXPERIENCE, LOWLANDS FESTIVAL
BRIEF
Miele saw a drop in brand preference among people between 25 and 39. They wished to connect to this target group and introduce the most important feature in new Miele washing machines: the PowerWash functionality: perfe...