Agency: BSSP
Client: Laura Barber/Shelley Spicer/Mark Fishkin
ACD/Writer: Ralf De Houwer
Art Director: Mary Wuensch
Designers: Mike Hughes
Producer: Tyler Stubbs, Tyler Neely
Account Executive: Chelsie Earl
Production Co: Cleaver Content
Director: John Butler
Director of Photography: Jason Apple
Editors: Jason Apple, Nico Litonjua
Motion Graphics: Tom Yaniv
Audio and Sound Effects: Nate Beltz
Talent: Mark Lewis, Kelsey Honz, Lauren Chatman, Gabi Da Silva, Tyler Stubbs
Thank You’s: County of Marin, Core Pilates - Sausalito
Published: October 2018
Synopsis:
Sharing a new campaign for Mill Valley Film Festival (MVFF) by creative agency, BSSP. To celebrate the Festival’s 41st year of showcasing the best in independent and world cinema, the team created a campaign that not only highlights its rich history, but also promotes the importance of preserving the element of surprise in great film with a faux product designed to detect film spoilers.
Universally, movie goers hate when someone spoils the film they’re watching. In this campaign, fictitious spokesperson Bill O’Brian, Chief Visionary at Ecosystem Industries, takes the stage at a tech conference to unveil his company’s latest creation – The Spoiler Alert. An image of the physical device appears onscreen behind him as he addresses an expectant crowd, claiming:
“The Spoiler Alert is a revolutionary voice recognition smart device that alerts you when someone around you is about to spoil a film. It’s got voice recognition technology, a built-in movie database, cinephile presence sensor, and an optional high pitched sound frequency cannon. Is this device eavesdropping all the time? You bet it is.”