Milo Film, Digital The Winner's Podium by Ogilvy & Mather Kuala Lumpur
The Film titled The Winner's Podium
was done by Ogilvy & Mather Kuala Lumpur advertising agency for Milo in Malaysia. It was released in Aug 2015.
Milo: The Winner's Podium
Brand
Released
August 2015
Posted
August 2015
Market
Industry
Executive Creative Director
Credits & Description:
Ogilvy & Mather Malaysia has created a social experiment for MILO that looks at why children have a desire to be No.1. Is it that they lack the patience and determination to push through challenges and setbacks? Or is it our own unrealistic expectations as parents that ultimately set our children up for failure? With these questions in mind, Ogilvy created the MILO Social Experiment. Ogilvy invited children aged 7-12 to stand up anywhere on a winners' podium. Through this simple action, they man...
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