MINI Film, Outdoor, Digital The New Original by Iris London

The Film titled The New Original was done by Iris London advertising agency for subbrand: MINI Hatch (brand: MINI) in United Kingdom. It was released in Mar 2014.
Advertising campaign for MINI

MINI: The New Original

Brand
MINI Hatch  (MINI)
Media
Film, Outdoor, Digital
Released
March 2014
Posted
March 2014
Market
United Kingdom
Industry
Cars
Agency
Iris London
Copywriter
Shaun Mcilrath
Art Director
Annie Fox
Photographer
Gary Salter
Copywriter
Thom Hazledine
Designer
James Butt

Credits & Description:

A digital outdoor campaign from Iris UK to announce the arrival of the new MINI Hatch combining the spirit of the original Mini with the latest cutting-edge technology.
Category: Automotive
Client: MINI UK
Agency: iris worldwide
Country: United Kingdom
Executive Creative Director: Shaun McIlrath
Creative Director: Shaun McIlrath
Art Director: Annie Fox
Copywriter: Shaun McIlrath
Copywriter: Thom Hazledine
Photographer: Gary Salter

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