Media: Web Film
Category: Automotive
Client: MINI Service
Agency: M&C Saatchi
Production: UTOPIA
Country: Italy
Director: Edo Lugari
Executive Creative Director: Vincenzo Gasbarro
Executive Creative Director: Luca Scotto di Carlo
Creative Director: matteo grandese
Creative Director: Alessandro Candito
Account Director: Margherita Zanvit
Account manager: Giusy Cesareo
Synopsis:
More MINI Less Money.
You pay once and you do not think about maintenance anymore. The commercial exalts this concept showing the total lack of thoughts of the customer MINI, protagonist of the films: since he entrusted the MINI Service with the task of taking care of the mechanical parts of his car, he is so carefree that he forgot not only the maintenance of his own cars, but also that of his own house and the garden, grown immeasurably to become a jungle.