Media: TV
Category: Education
Client: The Ministry of Education
Agency: FCB New Zealand
Production: Thick as thieves
Country: New Zealand
Director: Tearepa Kahi
PubLished: September 2018
Synopsis:
The Ministry of Education has launched two heart-warming TVCs via FCB. The ads form part of the ‘become a teacher’ campaign which focuses on what really motivates teachers. Using two real life stories, the TVCs showcase the important life skills, such as kindness, self-confidence and resilience, that teachers impart on their students alongside academic learning. The stories, one in English and one in te reo Maori, show the small but profound moments that give teachers real meaning to their work. It’s these moments that are often unseen by the public.