A complete, full-sized, home—constructed inside a giant warehouse, then color-coded and cut in half—showcases the different temperature controls a family needs. The integrated TV, online and print campaign is intended to separate Mitsubishi’s “Zoned Comfort Solutions”™ from its competitors’ “one size fits all” cooling and heating.
Media: TV
Advertised brand: Mitsubishi Electric Cooling and Heating, USA
Advert title(s): “Dad and”
Youtube Title: Shades of Comfort Part
Headline and copy text: “A Mitsubishi Electric Zoned Comfort Solution lets you make comfort personal, so Mom is cool, while everyone questions the level of gluten in dinner...”
Advertising Agency: Brunner, Atlanta, U.S.A.
Agency website: http://brunnerworks.com
Creative Director: Matt Blackburn
Art Director: Warner Whatley
Copywriter: Ashley Cagle Conrad
Additional credits:
Chief Strategy Officer: Louis Sawyer
Chief Creative Officer: Rob Schapiro
Agency Producer: Matt Haritan
Media Director: Bill Zeigler
Managing Director: Rich Fabritius
Group Account Director: Jake Bendel
Sr. Account Manager: Nate Wachter
Production Company: Alkemy X
Director: Bernie Roux
D.P.: Clive De Klerk
Exec Producer: Jim Huie
Post Producer: Rebecca Jacobs
Editor: Rob Graham
Animator: Kevin Fanning
Colorist: Janet Falcon
Audiomix: Acoustech Music
Music: Storefront Music
Published: July, 2016
Short rationale: A complete, full-sized, home—constructed inside a giant warehouse, then color-coded and cut in half—showcases the different temperature controls a family needs. The integrated TV, online and print campaign is intended to separate Mitsubishi’s “Zoned Comfort Solutions”™ from its competitors’ “one size fits all” cooling and heating.