A complete, full-sized, home—constructed inside a giant warehouse, then color-coded and cut in half—showcases the different temperature controls a family needs. The integrated TV, online and print campaign is intended to separate Mitsubishi’s “Zoned Comfort Solutions”™ from its competitors’ “one size fits all” cooling and heating.
Brand: Mitsubishi Electric
Media: Online
Category: House, Garden
Agency: Brunner
Geo: United States
Advertising Agency: Brunner, Atlanta, USA
Creative Director: Matt Blackburn
Art Director: Warner Whatley
Copywriter: Ashley Cagle Conrad
Chief Strategy Officers: Louis Sawyer, Rob Schapiro
Agency Producer: Matt Haritan
Media Director: Bill Zeigler
Managing Director: Rich Fabritius
Group Account Director: Jake Bendel
Senior Account Manager: Nate Wachter
Production Company: Alkemy X
Director: Bernie Roux
DP: Clive De Klerk
Executive Producer: Jim Huie
Post Producer: Rebecca Jacobs
Editor: Rob Graham
Animator: Kevin Fanning
Colorist: Janet Falcon
Audiomix: Acoustech Music
Music: Storefront Music
Published: July 2016