Product: Mitsubishi Outlander PHEV
Advertising Agency: Kinship, Paris
MMC (Mitsubishi Motors Company) and Kinship Paris worked together to launch the brand’s new campaign, centered on of its leading products, the Outlander PHEV, the very first SUV with plug-in hybrid technology.
For this re-launch, Mitsubishi Motors chose to talk to its core target, those at the crossroads between everyday life and the need for adventure. That’s why the “Your Be...