Brand: Mitsubishi
Product: Mitsubishi Outlander PHEV
Advertising Agency: Kinship, Paris
MMC (Mitsubishi Motors Company) and Kinship Paris worked together to launch the brand’s new campaign, centered on of its leading products, the Outlander PHEV, the very first SUV with plug-in hybrid technology.
For this re-launch, Mitsubishi Motors chose to talk to its core target, those at the crossroads between everyday life and the need for adventure. That’s why the “Your Beyond Awaits” campaign is centered on a European road-trip, wherein 5 followers are each given the chance to meet an influencer they admire. Five influencers who, one day, decided to leave it all behind to pursue their true passions, and who are a source of inspiration for the brand’s clients.
From Paris to Bergen, through Amsterdam, Hanover and Malmö, 5 inspiring encounters to discover through a dedicated website, where users can navigate a map of Europe to live the road-trip and discover each of the stories.
An opportunity for the brand to showcase the vehicle’s technical specs, and introduce itself to a target looking to experience their passions with the Outlander PHEV.
A pan-European branded content campaign, by Kinship Paris, a new agency that is part of Kyu.