Category: Art Direction
Advertiser: MOBILINK
Product/Service: MOBILE PHONE PLANS
Agency: IAL SAATCHI & SAATCHI PAKISTAN
Production Company: AMBIENCE FILMS, Karachi, Bangkok, PAKISTAN, THAILAND
Production Company: BENETONE FILMS, Karachi, Bangkok, PAKISTAN, THAILAND
Chief Creative Officer: Ali Mumtaz
Creative Director: Shaheryar Ghayas
Copywriter: Ruby Haider/Shaheryar Ghayas
Art Director: Ali Mumtaz/Feroz Bakht
Agency Producer: Assam Khalid
Account Supervisor: Farhan Irshad
Producer: Asma Humayun
Director: Asad-Ul-Haq
Editor: Yong
Post Production: Vhq Singapore
Animation: Vhq Singapore
Cameraman: Khun Tom
Music: Ali Zafar
Account Manager: Abdul Jabbar Bhatti
Planner: Nida Haider
Production Designer: Soviet Art
Director Of Photography: Khun Tom
EditingCompany: Vhq Singapore
Account Manager: Abdul Jabbar Bhatti
Planner: Nida Haider
Production Designer: Soviet Art
Director Of Photography: Khun Tom
Editing Company: Vhq Singapore
Other Credits: Assistant Director: Pao
English Description
Pakistan's biggest telecom provider - Mobilink Jazz - introduced a series of 7 special offers for its customers: one for each day of the week. To communicate this, we wrote a single song with 7 verses and got Pakistan's biggest pop star - Ali Zafar - to sing each verse in a different genre of music, filmed in 7 different styles of music videos.