Mobinil: WIFE'S ORDERS

Credits & Description:

CLIENT MOBINIL
PRODUCT TELECOMMUNICATIONS
ENTRANT LEO BURNETT CAIRO, EGYPT
TYPE OF ENTRY CRAFT: FILM
CATEGORY CASTING
TITLE WIFE'S ORDERS
PRODUCT/SERVICE TELECOMMUNICATIONS
ENTRANT COMPANY : LEO BURNETT CAIRO, EGYPT
ADVERTISING AGENCY : LEO BURNETT CAIRO, EGYPT
PRODUCTION COMPANY : BIGFOOT FILMS CAIRO, EGYPT
BECHARA MOUZANNAR LEOBURNETT CHIEF CREATIVE OFFICER
AMR DARWISH LEOBURNETT/CAIRO MANAGING DIRECTOR
CHRISTIN GHOBRIAL LEOBURNETT/CAIRO DEPUTY MANAGING DIRECTOR
MOHAMED FOUAD LEOBURNETT/CAIRO CREATIVE DIRECTOR
AKRAM NEGM LEOBURNETT/CAIRO ASSOCIATE CREATIVE DIRECTOR
HASHEM EL SOKKARY LEOBURNETT/CAIRO ASSOCIATE CREATIVE DIRECTOR
AHMED EL HABASHI LEOBURNETT/CAIRO ART DIRECTOR
NADIA OBEID LEOBURNETT/CAIRO ACCOUNT DIRECTOR
LINA EL GHEOUSHY LEOBURNETT/CAIRO ACCOUNT EXECUTIVE
SHERINE MOSTAFA LEOBURNETT/CAIRO AGENCY PRODUCER
ALI ALI DIRECTOR DIRECTOR
PIERRE MOUARKECH DOP DIRECTOR OF PHOTOGRAPHY
BEGAD OMRAN BIGFOOT FILMS PRODUCER
Brief Explanation:
Ramdan is Egypt's Super Bowl for TV shows and advertisers. And so our challenge was that we needed to come up with and insightful campaign without being boring! In order to break the clutter of Ramadan. As for our insight, It takes a lot of time than normal for people to concentrate and focus while fasting and surprisingly even after Iftar due to the excessive eating. So take your time without worrying about cost.