Client: Movember
Advertising Agency: In the Company of Huskies, Dublin, Ireland
Creative Director: damian hanley
Agency Producer: Brian Daly
Production company: TinyArk
Production Company Producer: Siobhain Kane
Photographer: Neil MacDougald
Photographer: Rohit Verma
Photographer: Ronan Fox
Photographer: Vitor Salerno
Photographer: Richard Childs
Production Co. Art Director: Alex De Lap
Project Manager: Tony Lanigan
Designer: Chris Flynn
Senior Account Manager: Kritika Verma
Client: Neil Rooney
Production Partner: CT Creative Ireland
Drone Operator: Alex James
Published: June 2020
Country: Ireland
Synopsis:
Men's health charity Movember and In the Company of Huskies collaborate to illuminate an iconic Dublin landmark with a message of solidarity. Movember's recent research reveals that 30% of men said they feel lonely more often compared with before COVID-19, yet nearly half say no one has asked how they are coping. To raise awareness around mental health, Movember teamed up with Huskies and a host of Ireland's creative pioneers to highlight the importance of staying connected through a series of light installations.
The ‘Conversation Piece’ campaign was launched with 'Together We Stand' created by Huskies and projected onto the Poolbeg Chimneys, a famous landmark which dominates the skyline of Ireland’s capital. The chimneys, which have survived a demolition and have stood side by side for over 50 years were the prefect canvas to highlight the campaign’s message.