A playful riff on the (not-untrue) stereotype by Shooters International that Canadians are unfailingly polite. Part of a campaign that taps into MR. SUB's Canadian-ness, and playfully uses Canadian stereotypes to remind Canadian consumers of their roots, and that MR. SUB was Canada's first sub chain.
Category: Restaurants & fast food
Client: Mr. Sub
Agency: Shooters International
Production: Shooters International
Country: Canada
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