Three TVc’s launch Musselman’s new “Squeezable Sours” applesauce line. Sour-flavored applesauce is an industry first. The three varieties, Sour Cherry, Sour Raspberry and Sour Lemon, in kid
Media: TV
Category: Food
Advertised brand: Musselman’s Squeezable Sours
Headline and copy text: “Sour, sour, sour.” “Only Musselman’s has new Squeezable Sours apple sauce, with an out of this world sour flavor. Believe it. In Sour Lemon, Sour Cherry, and Sour Raspberry. Only from Musselman’s.”
Advertising Agency: Brunner, Pittsburgh, U.S.A.
Agency website: http://www.brunnerworks.com
Creative Director: Dave Vissat
Art Director: Maria Bowers
Creative Director/Copywriter: Jackie Murray
Additional credits:
CCO: Rob Schapiro
Jr. AD: Richard Woodson
Account Mgr.: Allison Ferraro
Agency Producer: Kelly Nesbit
Production Co.: CHRLX
Director: Ryan Dunn
CD: Matt Wilson
Producer: Benjamin Famiglietti
Exec. Producer: Corey Budro
CG Supervisor: James Fisher
FX Lead: Danil Krivoruchko
3D Animator: Tony Tabtong
Cel Animators: Tucker Klein, Dennis Moran
Editor: Mike Mendizabal
Music: Storefront Music
Composers: Adam Elk, John “Scrapper” Sneider, Darien Scott Shulman
Producer: Alex Fulton
Published: October, 2016
Short rationale: Campaign introduces sour-flavored apple sauce, an industry first. Musselman’s is a challenger brand in the pouch applesauce segment, and the unique flavors are intended to drive share growth.