Advertised brand: Ford Motor Company
Advertising agency: GTB, São Paulo, Brazil
Executive Creative Director: Vico Benevides
Associate Creative Director: Rodrigo Strozenberg, Daniel Leitão
Art Director: Vinny Couto
Copywriter: Lucas Arantes
Production: Landia
Director: Rodrigo Saavedra
Published: February 2018
Synopsis:
Mustang is the most important launch of Ford in Brazil in 2018. To communicate its arrival, we created a film called “Thunder” that has a feeling of suspense and tells a story about an abandoned place where a Ford Mustang, like a sleepy beast, comes to life after a heavy storm. A creative way to announce that the beast is alive and coming to Brazil.