| Ad Stars 2018 | ||
|---|---|---|
| Mobile | Mobile Craft: User Experience (UX) | Bronze |
| Mobile | Use of Mobile: Use of Mobile Applications / Mobile Games | Crystal |
Brand NBA Qiu Mi Quan (Fan Circle Loyalty Program)
Agency AKQA SHANGHAI
Synopsis:
THE CHALLENGE China, a nation that has more basketball lovers than the U.S. population. The game has become part of pop culture, but the fans mainly follow players not teams. How can the NBA give China’s fans a sense of belonging, a league of their own where they can be recognized and rewarded for being fans of the game?