Client: NBA
Agency: Grey
Advertising Agency: Cartwright
Country: United States
Published: July 2020
Synopsis:
The NBA launched "It's a Whole New Game," the official spot for the 2019-20 NBA Restart campaign, "Whole New Game," featuring writer, producer and actress, Issa Rae, who will bring the campaign to life for the remainder of the 2019-20 NBA Season. Aiming to uniquely reconnect fans with a reimagined NBA game, the spot reminds fans all over the world that the pure NBA basketball they know and love is unchanged. "It's a Whole New Game," takes place in an empty arena with Rae reflecting on the profound changes the world has been through this year, reminding fans where we left off and building anticipation for the restart of the season. The spot also features highlights of some of the most exciting moments of the 2019-20 season prior to the hiatus. #WholeNewGame will feature a series of four spots launching throughout the remainder of the season and will run across TV, digital and social platforms. The campaign will be integrated throughout the NBA Campus in Orlando and will be an integral part of the comprehensive social media activation amplifying user-generated content on @NBA platforms.