| One Show 2017 | ||
|---|---|---|
| Design | Motion Graphics: Title Sequences | Merit |
| D&AD 2017 | ||
| Film Advertising Crafts | Animation for Film Advertising | Wood Pencil |
| Ciclope Awards 2017 | ||
| Brand Content / Short Form | Title Sequence | Gold |
Agency: Framestore
Agency: National Geographic / New York + Framestore / London + Radicalmedia / New York + Imagine Entertainment / Beverley Hills
Client: National Geographic
Designer: Dan Herlihy
Designer: Steven Kelly
Director: Sharon Lock
Director: Everardo Gout
Producer: Niamh O'Donohoe
Cgi Artist: S. Kelly, D. Herlihy, M. Smith, Charlo
Design Firm: Framestore / London
Media Company: National Geographic / New York
Description:
Framestore’s Design Studio applied extensive work to National Geographic’s groundbreaking six-part global event series MARS, premiering in November 2016. The series’ 80-second title sequence, directed by Sharon Lock, provides a beautiful and suspense-laden introduction to the narrative, set to an original Nick Cave and Warren Ellis soundtrack. The abstract imagery is inspired by aerial and satellite scenery of the Red Planet, and creates constant shifts in perspective to cause an almost Rorschach test effect on the viewer.