| Effie Awards 2010 | ||
|---|---|---|
| THE WINNERS | FMCG | Gold |
| THE WINNERS | FMCG | Bronze |
| Effie France 2009 | ||
| The Winners | - | Grand Prix |
| The Winners | Food & Beverage | Winner |
SUMMARY:
Nespresso, the super-premium portioned coffee brand, offers "The Ultimate Coffee Experience" through all the elements of its marketing mix.
The key objective of the campaign was to significantly increase club membership, in one year (from September 2008 to September 2009): in UK by +30%, in Spain & Italy by +20% and in Portugal & Switzerland by +10%.
The communications strategy was to engage consumers in a totally new brand experience to revitalize their interest in th...