Nescau: Strong Girls

Credits & Description:

Ogilvy Brazil has created this campaign which seeks to empower young women through sport. The idea came up after NESCAU carried out a survey on girls' attitude towards sports activities, stressing the importance of sports practice to boost confidence. The aim is to raise consumers' awareness of the role of sport in young women's development and ability to face the challenges of adult life. The main idea behind the movie is to show that, much in the same way sports turn boys into men, it can also turn girls into strong and confident women.
Media: TV
Category: Drinks, non-alcoholic
Client: Nestle/ Nescau
Agency: Ogilvy & Mather Brasil
Production: Corazon Filmes
Country: Brazil
Director: Rafael Kent
Director: Daniel Lombardi
Executive Creative Director: Claudio Lima
Creative Director: Marcio Fritzen
Copywriter: Vinicius Fernandes
Art Director: Teco Cipriano
Art Director: Ana Amélia Medeiros Henriques
Producer: Fabiane Freitas
Producer: Rafael Rosi
Producer: Cecilia Taioli
Producer: Lais Pereira
Producer: Marcia Branco
Producer: Marcela Bortolai
Producer: Juliana Sigolo
Producer: Natalia Cardoso
Producer: Samir Scherer
Executive Producer: Igor Ferreira
Photography: Juliano Lopes
Photography: Nicollas Bruno de Matteis