Netsafe Film Case study by DDB Auckland

Lions Reach 2018
PR Lions	Co-creation & User Generated Content	Silver Lion
Media Lions	Use of Branded Content created for Digital or Social	Bronze Lion
Ad Stars 2018
Interactive	Interactive Craft: User Experience (UX)	Silver
Promotion	Use of Promo & Activation: Use of digital in a promotional campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games)	Silver
Direct	Use of Direct Marketing: Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobi	Bronze
Interactive	Product & Service: Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & Services	Crystal
Spikes Asia 2018
PR	Use of Technology	Gold Spike
Media	Use of Technology	Gold Spike
Media	Not-for-profit / Charity / Government	Silver Spike
Direct	Use of Technology	Silver Spike
Digital Craft	Advanced Learning Technologies	Bronze Spike
Direct	Not-for-profit / Charity / Government	Bronze Spike
Direct	Use of Digital Platforms	Bronze Spike

Credits & Description:

Brand NETSAFE
Entrant DDB GROUP NEW ZEALAND AUCKLAND
DDB GROUP NEW ZEALAND Auckland, New Zealand Entrant Company
DDB GROUP NEW ZEALAND Auckland, New Zealand Idea Creation
DDB GROUP NEW ZEALAND Auckland, New Zealand Production
DDB GROUP NEW ZEALAND Auckland, New Zealand PR
Damon Stapleton DDB Group New Zealand CCO
Shane Bradnick DDB Group New Zealand ECD
Brett Colliver DDB Group New Zealand CD
Mike Felix DDB Group New Zealand CD
Sarsha D...