Category: Games, Toys
Client: New York Lottery
Media: Experimental/ Ambient
Agency: McCann NY
North American Chief Creative Officer: Eric Silver
Co-Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Directors: Mat Bisher & Dan Donovan
Creative Directors: Jason Ashlock & Dom Baccollo
Senior Copywriter: Andy Sciamanna
Senior Art Director: Johan Leandersson
Copywriter: Morgan Mack
Art Director: Jacqueline De Berry
Chief Production Officer: Nathy Aviram
Executive Producer, Innovation: Christine Lane
Senior Integrated Producer: Craig Sklaver
Executive Account Director: Scot Beck
Account Director: Caroline Fuller
Account Supervisor: Molly Vossler
Account Executive: Denis Mahon
Assistant Account Executive: Ellery Gitkin
Strategy Director: Laura Frank
Senior Strategist: Alexandre Nguyen
Production Company: Raucous Content
Director: Paul Iannacchino
Owner/Executive Producer: Steve Wi
Owner/Executive Producer: Phyllis Koenig
Line Producer: Cody Ryder
Editorial Company: Cosmo Street
Editor: Aaron Langley
Assistant Editor: Josh Berger
Post Producer: Anne Lai
Visual Effects: Light of Day
Senior Producer: Anna Petitti
Producer: Sebastian Greene
Creative Director: Colin Stackpole
Director: Mathew K. Esolda
Finishing: Switch FX
Flame artist - Andrew Rea
Creative Director - Jon Magel
Producer - Cara Flynn
EP - Diana Dayrit
Patten Studios
Director: James Patten,
Creative Director & Producer: Mihae S Mukaida
Director of Operations & Electrical Engineer: Jen Lusker
Design Engineer: Lui Kawasumi
Audio Post: Sonic Union
Mix: Steve Rosen
Producer: Pat Sullivan
The integrated campaign launched today and spans TV, Digital, Social, POS (Retail).
Date: March, 2017
Description:
See what happens when a basketball hoop drops money on unsuspecting players.
Champions of Cash is a new kind of Scratch-Off ticket. It allows New Yorkers to play immersive sports games in 3D on their phone. All they have to do is scan the ticket with the NY Lottery 3D app. Players choose from basketball, baseball, football, or soccer which then reveal the winnings on each ticket. It’s the NY Lottery's most immersive playing experience. So, McCann New York launched the ticket with a stunt that immersed real New Yorkers in the game. The Cash Court brings the 3D world of Champions of Cash into the real world, onto a real New York City basketball court, and takes the game to whole new dimension.