Media: Interactive
Category: Public interest
URL: http://www.timeforamammogram.c...
Client: New Zealand Breast Cancer Foundation
Agency: Colenso BBDO, Auckland
Country: New Zealand
CEO: Van Henderson
Digital Communications Manager: Kim Barker
Digital Production Company: Resn
Partners: Franklin Road & Mark Williams
Published: October 2018
Synopsis:
This October, BCFNZ are asking Kiwis to voice a simple plea to the women in their lives - get a mammogram. Currently, 30% of eligible women are not getting their free mammograms – screenings that have the potential to not only save the woman diagnosed, but all those around her. You see, women have never been alone in their breast cancer diagnosis, their treatments or in their recovery. The emotional effects of a single diagnosis spread, affecting family, friends, colleagues and often the woman’s wider network. It seems breast cancer is contagious. So, to encourage women to get a mammogram, Colenso BBDO and BCFNZ have taken stories from the wider network of breast cancer sufferers – the family and friends.