Media: Direct Marketing
Category: Public services & utilities
Client: New Zealand Public Service Association
Agency: Ogilvy & Mather New Zealand
Country: New Zealand
Executive Creative Director: Regan Grafton
Creative Director: Anne Bothroyd
Creative: Sam Henderson
Creative: Kent Briggs
Agency Producer: Siobhan Burke
Editor: Anna Bittle
Designer: Danny Carlsen
Print Producer: Jules Calnan
Client: Erin Polaczuk
Synopsis:
Solving the gender pay gap.
On average, women in New Zealand are paid 10% less, than men doing the same job. To bring this discrimination to light, we disrupted the workplace with 'Office Stationery for women', designed to make women work longer hours, to earn the same as men. Featuring a 13 hour clock, with an extra hour of work, just for women - the stationery offered an absurd solution, to the serious problem of the gender pay gap.