The campaign from Clemenger BBDO Wellington aims to encourage people to use their bikes for commuter and day to day trips around town, promising they'll get more out of their journey if they travel by bike.
Media: TV
Category: Health & safety
Client: NZ Transport Agency
Agency: Clemenger BBDO, Wellington
Country: New Zealand
Director: Dylan Pharazyn
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Copywriter: Emil...