NZTA and Clemenger BBDO, Wellington have launched their new drink driving campaign warning drivers to understand the new blood alcohol limits. Directed by Adam Stevens at Robber’s Dog, this spot aims to change old drinking habits that are engrained in middle-age behaviour, by telling the story of Emma driving home with her family unaware she is over the limit.
Category: Government
Client: New Zealand Transport Agency
Agency: Clemenger BBDO, Wellington
Country: New Zealand...