Alternative title: Dylan
Client: NFL
Production Company: Pretty Bird
Director: Grainger David
Post Production: Nice Shoes
Executive Producer: Tara Holmes
Senior Producer: Rebecca Mitchell
Creative Editor: Dana Bol
Assistant Editor: Talia Mazzarella
Colorists: Sal Malfitano (Color Rush)
Finishing Artists: Russ Bigsby
Published: January 2018
Synopsis:
The Color Rush campaign promoted the league’s initiative in which 100% of the proceeds from special edition jerseys are donated to youth programs nationwide. Each spot features a different team jersey worn by a young fan benefiting from the program, showcasing their unique personality and the positive impact football has on their lives.