Client: Nike
Advertising Agency: Wieden + Kennedy Portland, USA
Country: United States
Published: August 2020
Synopsis:
Kendrick Lamar narrates this Nike spot celebrating what would have been Kobe Bryant's 42nd birthday. His philosophy of #MambaMentality changed the game and continues to inspire athletes like Serena Williams, Anthony Davis, Sydney Leroux, Diana Taurasi and Sky Brown today.