Epica Awards 2013 | ||
---|---|---|
Film | Clothing, Footwear & Personal Accessories | SILVER |
Istanbul has the most passionate sports fans on the planet. But it's a city of spectators. Nike challenged us to get these guys off the sidelines, and moving, playing and training around the city. If you want someone to see movement differently, you have to show it to them in a whole new way. That’s why we created The Human Printing Press, a machine designed and built to capture the movement of Turkey's sporting heroes. Bigger than half a football pitch and powered by a peloton of cyclists, ever...