Nike Film Minohodoshirazu by Wieden + Kennedy Tokyo
The Film titled Minohodoshirazu
was done by Wieden + Kennedy Tokyo advertising agency for Nike in Japan. It was released in Dec 2016.
Nike: Minohodoshirazu
Brand
Media
Released
December 2016
Posted
December 2016
Market
Agency
Production Agency
Awards:
| Ad Stars 2017 | ||
|---|---|---|
| Film | Product & Service: Cosmetic / Beauty / Clothing / Footwear And Accessories | Silver |
Credits & Description:
Brand: Nike
Agency: Wieden+Kennedy
Synopsis:
During the summer of 2016, we were tasked to create a localized campaign for Nike's global ‘Unlimited You’ campaign. In the past few years, Japanese 18-21 year olds have been increasingly seduced by the competitor brands. This age-group is the lifeblood of the Nike brand, so ensuring an emotional bond with this audience is crucial for the future growth of the brand in the Japan.The KPI’s were threefold:- On a campaign level: provoke ...
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