Media: Ambient
Category: Clothing & footwear
Client: Nike
Agency: Wieden + Kennedy, Shanghai
Country: China
Broadcast Director: Dino Xu
Executive Creative Director: Vivian Yong
Executive Creative Director: Ian Toombs
Creative Director: Okan Usta
Creative Director: Hesky Lu
Art Director: Josh King
Copywriter: Aier Xu
Planner: Carina Huang
Project Manager: Xueer Ren
Designer: Helen Yu
Senior Planner: Leon Lin
Senior Account Manager: Qinna Ye
Head of Integrated Production: Sanne Drogtrop
Interactive Producer: Xiong Xiong
Creative Technologist: Rhys Turner
Business Affairs: Jessica Deng, Kathy Zhan
Head of Designers: Fish Ho
PR Manager: Evelyn Hsu
Published: March 2018
Synopsis:
Nike China and Wieden+Kennedy Shanghai hijacked the globe-shaped Metro City building in downtown Shanghai and built a 5 meter tall invisible screen on top to project runners who were actually running on a treadmill across the street in real time. The stunt "Running makes the world go round" marked the launch of Nike’s new running campaign "Choose Go" and introduced Nike Epic React to a wider audience in China.