Nike Film Republica Popular do Corinthians by F/Nazca Saatchi & Saatchi Sao Paulo

The Film titled Republica Popular do Corinthians was done by F/Nazca Saatchi & Saatchi Sao Paulo advertising agency for Nike in Brazil. It was released in Apr 2011.

Nike: Republica Popular do Corinthians

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Released
April 2011
Posted
April 2011
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Awards:

Clio Awards 2011
Integrated Campaign-Bronze
One Show 2011
One ShowIntegrated Branding / Integrated Branding CampaignMerit

Credits & Description:

Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club's more than 30 million fans a gift that would measure up: a country. República Popular do Corinthians. And to guarantee the recognition of República Popular do Corinthians as a country, F/Nazca Saatchi & Saatchi Sao Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed. In a guerilla ac...

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