Clio Awards 2011 | ||
---|---|---|
Integrated Campaign | - | Bronze |
One Show 2011 | ||
One Show | Integrated Branding / Integrated Branding Campaign | Merit |
Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club's more than 30 million fans a gift that would measure up: a country. República Popular do Corinthians. And to guarantee the recognition of República Popular do Corinthians as a country, F/Nazca Saatchi & Saatchi Sao Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed. In a guerilla ac...