Nike Film The Road To HBL by R/GA Shanghai

The Film titled The Road To HBL was done by R/GA Shanghai advertising agency for Nike in China. It was released in Aug 2018.
Advertising campaign for Nike

Nike: The Road To HBL

Brand
Nike
Media
Film
Released
August 2018
Posted
March 2020
Market
China
Industry
Sportswear, Athletic Footwear & Accessories
Agency
R/GA Shanghai

Credits & Description:

Category: Fashion
Media: Film
Brand: Nike
Agency: R/GA
Geo: China
Published: July 2018
Synopsis:
The Road to HBL invites fans to live out their own Nike HBL animated journey via a stylized digital choose your own adventure with 700 possible storylines. Users get firsthand experience of the rigorous training regime, team bonding, pep talks and match excitement from the POV of a young player, creating their own personalized basketball diary and shareable t...

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