Nike Film, Digital What are girls made of? by Wieden + Kennedy Amsterdam

The Film titled What are girls made of? was done by Wieden + Kennedy Amsterdam advertising agency for Nike in Netherlands. It was released in Mar 2017.

Nike: What are girls made of?

March 2017
March 2017
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Creative Director
Production Agency
Service Agency


D&AD 2017
Film Advertising CraftsUse of Music for Film AdvertisingWood Pencil
Epica Awards 2017
Craft & ImageryBest Use Of MusicGold
TV/Cinema, FilmFashion, Footwear & Personal AccessoriesGold
LIA Awards 2017
Music & SoundMusic Adaptation - SongSilver Winner
TV/Cinema/Online FilmApparelSilver Winner
Cannes Lions 2017
FilmTV / Cinema Film: Clothing, Footwear & AccessoriesGold Lion
Eurobest Awards 2017
FilmDurable Consumer GoodsBronze Eurobest
Film CraftUse Of Licensed Or Adapted MusicGold Eurobest
D&AD Impact 2017
Diversity & Equality-Wood Pencil

Credits & Description:

Ahead of International Women’s Day tomorrow (March 8), Nike and Wieden+Kennedy Amsterdam have revealed three new films on Nike’s Global Women’s YouTube channel in the hope of inspiring more women and girls to get active. The films are part of three campaigns that launched locally last month in the Middle East, Russia and Turkey, but which resonate globally as today’s kids are the least active generation ever, with girls even less so than boys. Created by W+K Amsterdam, the three integrated local...

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