| Cresta Awards 2020 | ||
|---|---|---|
| Print, Ooh | Interactive poster | Bronze |
Title of Entry: Nissan Unstuck Poster
Brand: Nissan
Product/Service: Nissan
Client: Arabian Automobiles Company (AAC)
Entrant Company: TBWA\RAAD
Creative Agency: TBWA\RAAD
Creative Director: Alex Pineda
Art Director: Hugo Agostinho
Copywriter: Tarik Frank
Chief Creative Officer: Walid Kanaan
Account Management: Richard Rao, Ahmad Kalou
Motion Designer: Lucas Pimenta
Production: Rouba Asmar, Nelly Chehwan
Executive Creative Director: Bruno Bomediano
Date of Release: 2020-07-17
Notes: The Unstuck Poster is a poster that also works as a traction mat to help non-Nissan owners. The poster also includes a radio transmitter inside. If necessary, the driver can press a bu on on the poster to send an emergency call to the Patrol Rescue Squad. If the Patrol Rescue Squad are around, they can come and rescue the stuck driver. The desert is not for beginners. The first rule of off-road driving is to go in a convoy. However, a lot of inexperienced drivers go by themselves, thinking that all they need is a 4x4 car, and a lot of them end up getting stuck in the desert. We believe that no one should get stuck in the desert, so we created the Unstuck Poster. The poster is a relevant use of outdoor medium because reinforces this message exactly when these non-Nissan drivers are most susceptible to changing their minds about their cars: when they are stuck in the desert. If necessary, the driver can press a bu on on the poster to send an emergency call to the Patrol Rescue Squad. If the Patrol Rescue Squad are around, they can come and rescue the stuck driver.