Brand: Nivea
Geo: United Kingdom
Creative agency: FCB Inferno
Creative Director: Natasha Blevins
Art Director: Kris Wheater
Copywriter: Jono Owens
Director: Edward Housden
Production Company: Indy 8
EVP: Sharon Jiggins
Senior Account Manager: Sam Hawes
Client: Alex Gostling / Graham Taylor/ Patrick Hoven
Published: March 2018
Synopsis:
FCB Inferno are pleased to share its new UK campaign to support the launch of a new male body shaving range for NIVEA MEN.
The 30 second film be seen on TV screens and online. Shorter cut downs will also appear on digital channels as well as print activity and further social amplification.
This major campaign supports the launch of the UK’s first male body shaving range and is targeted at the 57% of men who are already shaving somewhere below their neck but are currently using a product not specifically designed for the task.
The NEW Body Shaving range from NIVEA MEN defends against irritation and offers precision and control with its transparent formula. Its Anti-Irritation Body Shaving Stick is an innovative first – designed for in shower use, it offers the best body shave for clean and protected skin without irritation.