Geo: Sweden
Advertised brand: NIVEA Men
Advert title: The Art Of Body Shaving
Advertising Agency: FCB Fältman & Malmén
Creative Director: Magnus Fältman
Art Director: Ellen Ström
Copywriter: Viktor Olsson
Designers: Andreas Ekedahl, Alexander Hedström, Ellinor Sahlström
Director Motion Graphics: Andreas Szegö
Nordic Account Director: Johanna Byström
Account Manager: Alexandra Jaccopucci
Production company: Brikk, Bsmart and TWOFATBOYS
Media agency: Wavemaker
Nordic Lead: Susanna Idman
Client Director: Leif Janderhof
Client Manager: Elle Ă–stlund
Digital Manager: Philippa Tuvesson
AVM Manager: Sara Rothman
AVM Manager: Julia Gabrielsson
Print & OOH Director: Anna-Karin Ström
Prat PR, Porter Novelli
Sara Emanuelsson
NIVEA Men, Beiersdorf
Bernd Wewer, Head of Marketing Nordics
Josefine Lundh Wästergård, Marketing Manager Personal Care
Karin Nordberg, Brand Manager NIVEA MEN & SHOWER - Nordics, Sweden and Norway
Published: March 2018
Synopsis:
NIVEA Men presents: The Art Of Body Shaving
Faster, Easier, No skin irritation
New. Learn more about body shaving in a new way
Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation.
The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world.