Nivea Men has launched a comical new global ad for Nivea Men Crème exploring what a man would do if he met his double - a person who is exactly like him, but just a little better at everything.
The online and social media campaign, created by Stack, is inspired by the theme of Dostoevsky’s classic novel The Double, which was recently adapted for the big screen.
“The Double” online film is targeting men aged 18 to 30, who are prolific users of social media, but not moisturiser.
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