Nivea Men has launched a comical new global ad for Nivea Men Crème exploring what a man would do if he met his double - a person who is exactly like him, but just a little better at everything.
The online and social media campaign, created by Stack, is inspired by the theme of Dostoevsky’s classic novel The Double, which was recently adapted for the big screen.
“The Double” online film is targeting men aged 18 to 30, who are prolific users of social media, but not moisturiser.
The film launches globally on YouTube and Facebook on Thursday, February 18th. Viewers can purchase Nivea Men Crème directly through the video with a click. The film is supported by a social media campaign encouraging men who don’t use moisturiser to start thinking about life’s possibilities if they unleashed their double, using the hashtag #feelthedifference.
Media: online film
Brand: Nivea
Media: TV
Category: Health, Beauty
Brand: Nivea Men/ Nivea Men Crème
Creative Director Iain Hunter
Art Director Iain Hunter
Copywriter Iain Hunter
Head of Client Services Rod Jones
Designer Maxine Gregson
Director/ Production Co Barry Kimber
Producer Olive Boland
Typographer Maxine Gregson