Client: No Frills
Alternative title: #Hauler
Client: Loblaw Companies Limited
Brand: No Frills
Senior Brand Manager: David Becker
Director, Brand Marketing: Shelley Tangney
VP Marketing: Mary MacIsaac
SVP Marketing: Uwe Stueckmann
Agency: john st.
Chief Creative Officer: Angus Tucker
Creative Director: Cher Campbell
Copywriter: Robbie Percy, Ryan Kukec
Art Director: Caroline Friesen
Account Service: Ryan O’Hagan, Elana Duncan
Executive Director, Strategy: Megan Towers
Strategist: Jenn Munoz
Agency Producer: Erin Feldman, Jaclyn Garfinkle, Andrew LaGrave
Executive Director, Design: Mooren Bofill
Designers: Jacqueline Lane, Hannah Lee, Ming Mikaeo
Production Company: Puncture
Published: April 25, 2018
Synopsis:
No Frills, is bringing some swagger to the discount grocery category with a new campaign that gives their shoppers a new name: Haulers.
“For 40 years, No Frills shoppers have been getting more for less. They are the original haulers. With this campaign we are celebrating the pride our customers feel when they shop at No Frills,” says Mary MacIsaac, Vice President, Marketing, Discount Division, Loblaw Companies.
“What we love about the idea is the simplicity of it,” says Cher Campbell, Creative Director at john st., the agency behind the campaign. “The low prices at No Frills means you can haul way more stuff home than if you shop somewhere else. It’s not complicated and that always leads to the best work.”