Agency: Akestam Holst, Stockholm
Media: Interactive
Category: Other
Client: Norrlandds Guld
Agency: Akestam Holst, Stockholm
Country: Sweden
Published: July 2018
Synopsis:
Following up their recent “Social Beer” and the quest for togetherness, Swedish brewery Norrlands Guld goes online to get people offline. Tapping into Budweiser’s Grand Prix-winning campaign “TagWords”, the brand simply bought AdWords that popped up when people went searching for the phrases high-lighted in Budweiser’s campaign. Here - the hijacking ads reminded people that the best place to search for beer is in the real world: and preferably a Swedish bar together with your friends.