Client: Northwestern Mutual
Agency: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Directors: Jeff Maki, Tom Gilmore
Creative Director/Art Director: Nikki Baker
Creative Director/ Writer: Leslie Shaffer
Director of Production: Jack Epsteen
Senior Producer: Becky Carrel
Account Leadership: Sabia Siddiqi, Lauren Paver, Katherine LaViscount
Strategy: Michael Dezso
Business Affairs Manager: Lara Drew
Project Manager: Sara Rosales
Production Company: MJZ
Director: Hoffman/Metoyer
Editor: Cut + Run/ Jay Nelson
Photographer: Roger Snider
Published: January 2018
Synopsis:
The campaign, entitled “Spend Your Life Living,” kicked off with four TV spots that tap into consumer insights to reframe people’s idea of planning for their financial futures, and help them feel empowered to make the most of enjoying life every single day. Because the stresses between living for now and saving for later is universal for people regardless of demographics.