|One Show 2013
|Public Service / Television - Campaign
After two relatively wet seasons, 2013 is set to be a scorcher where fire warnings will be the norm. And the one thing rural fire fighters fear most is apathy.
Which is the purpose of this hard hitting integrated campaign for the NSW rural fire service created by The Campaign Palace, Sydney (now folded into JWT Sydney).
Category: Public interest
Client: NSW Rural Fire Service
Agency: The Campaign Palace, Sydney
Production: Plaza Films