NTT DoCoMo Film Case study by Tokyu Agency

The Film titled Case study was done by Tokyu Agency advertising agency for NTT DoCoMo in Japan. It was released in Mar 2018.

NTT DoCoMo: Case study

Media
Released
March 2018
Posted
March 2020
Market

Awards:

Ad Stars 2018
OutdoorOutdoor Craft: IllustrationBronze
OutdoorOutdoor Craft: Art directionCrystal

Credits & Description:

Brand d car share
Agency Tokyu agency inc

Synopsis:
Japan has one of the world’s largest vehicle ownership, but there are many cars that are not being used.To decrease an environmental load due to over abundance of car ownership, NTT DOCOMO, a Japanese mobile phone operator, has started a car sharing service using a smartphone called “d car share”.To let the world know about “d car share” service, we have carried out a promotion called “dusty car share”.

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