Agency: WMcCann
Client: O Estado de São Paulo S/A
Product: Institucional
CCO: Washington Olivetto
Creative director: Sérgio Franco
Creatives: Washington Olivetto and Sérgio Franco
Planning: Debora Nitta, André Concourd, Marília Duran and Pedro Carvalho
Account service: Rafael Carmineti, Ana Paula Amadio and Murilo Candelot
Media planning: Yara Apparicio, Horácio Rosário, Fabiana Ferreira, Theodora Mello
Production: Marcelo Hack
RTVC: ...