Title: Coming Home
Brand: OMO
Media: TV
Category: House, Garden & Pets
Agency: Lowe
Geo: Singapore
Country: Vietnam
OMO: Tet
The campaign targets Tet’s strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season...