Euro Effies Awards 2016 | ||
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The Winners | Automotive | Bronze |
Client: Opel
Agency: Scholz & Friends
Opel is celebrating the arrival of the new Astra with an exceptional advertising campaign and the slogan “The new Astra. Upsets the luxury class!”. Amongst others, it consists of five spots, which again star Opel brand ambassadors Jürgen Klopp and Bettina Zimmermann. They all show that the Astra can hold its own against the luxury class – with a good dose of humor, boldness and creativity.