Client: Open Wines
Agency: Bensimon Byrne
Advertising Agency: Bensimon Byrne, Toronto, Canada
Partner/ECD: Joseph Bonnici
CDs: Gints Bruveris
ACD: Lorne Covant
Writer: Sam Ramsay
Art Director: Amy Fernandes
Producer: Caroline Clarke
Brand Lead: Chris Roop
Project Manager: Jenny Guth
Strategy: Stefan Gerard
Production Company: Soft Citizen
Executive Producer: Link York
Director: Henry Lu
Line Producer: Joe McLaren
DOP: Farhad Ghaderi
Photographer: Jennifer Roberts
Casting: Jigsaw Casting
Post Production Offline: Rooster Post Production
Producer: Melissa Kahn
Editor: Michelle Czukar
Assistant: Jordan Giles
Transfer: Alter Ego
Colourist: Eric Whipp
Post Production Online: Fort York
Producer: Armen Bunag
Flame Artist: Melissa Vasiliev
Audio House: Berkeley Inc
Producer: Tyna Maerzke
Director: Jared Kuemper
Engineer: Jared Kuemper
Country: Canada
Published: August 2020
Synopsis:
Open Wines has built a brand position around self-expression, and this new campaign focuses on how being vulnerable and expressing oneself can lead to a deeper bond between two people. “Something happens over a bottle of wine when it’s shared between two people, especially when those two people have a bond,” says Joseph Bonnici, Bensimon Byrne partner, executive creative director, Bensimon Byrne. “People open up. They share. They reveal themselves.”
The spots feature three different sets of people, all sharing deeply personal stories about their life.