Advertised brand: Student Body Armor
Media: Integrated
Brand: Cocks Not Glocks
Advert title(s): Student Body Armor
Translation of headline to English: Student Body Armor
Advertising Agency: FCB New York, New York, USA
FCB New York
Ari Halper, Chief Creative Officer
Gabriel Schmitt, Group Creative Director
Gregory Nance, Associate Creative Director
Adalberto Santana, Associate Creative Director
Hyatt Choate, Executive Producer
Sarah Cohen, Account Executive
Chris Gilbert, Senior Social Strategist
Shantal Gonzalez, Operation Manager
Cock Not Glocks
Jessica Jin – Founder
Emily Abrams – Social Impact Strategist
Production company: Think Tanks Films
Director: Ben Starkman
Editing: Nomad editorial
Editor: Jai Shukla
Transfer: Co3
Mix: Heard city
Vests: Garo Sparo
Published/Released (Month, Year): April 2017
Description: In the United States, on average, there has been an incident involving a firearm at a school every week for the last four years. Meanwhile nine states and counting have passed “campus carry” legislation allowing anyone with a license to carry guns onto school grounds. To draw awareness to these laws we created Student Body Armor, the first-ever line of bulletproof college apparel. Our hope is that by fighting absurdity with absurdity we will make parents and students think twice about which college they attend, and ideally make states think twice about campus carry.