I in 700 babies is born with a cleft lip in South Africa. Most parents don't know
it takes as little as 45 minutes to perform a cleft lip surgery. This is episode 1 of the #Operation45 series, where we meet Alex and Ofentse. Agency: Y&R South Africa
Media: Web Film
Category: Charities & appeals
Client: Operation Smile
Agency: Y&R South Africa
Country: South Africa
Director: Lebogang Rasethaba
Chief Creative Officer: Graham Lang
Creative Direc...